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AllMatters was founded in 2012, as OrganiCup, with an ambition to grow the category of reusable period products. The starting point was to make a simple and sustainable cup brand and make it accessible through a democratic price point and wide distribution. Since then, more than 2 million cups have been sold and the cup is found on the shelves of 7000+ shops worldwide.

The cup taught us that small changes in our daily routines can have a significant impact. In 2021 it was time for a new period as we extended the product range with our take on reusable, water-less personal care products and that is also why we changed our name from OrganiCup to AllMatters.

Small actions lead to big change – it all matters
We believe it’s the small changes in our daily routines that can have the biggest impact. Living a sustainable life shouldn’t be an inconvenience or a compromise.

In a landscape that is overwhelming and confusing, we aim to help our users live more consciously every day by developing products that strip away the unnecessary.

By making sustainability accessible and effortless, we hope to show you that changing everyday habits can make a difference. Because it all matters.

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